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A simple sentence, "Things have changed." The LOC is still the same, but the MJJ's subject has changed more importantly, and what is important now is that I am not the person I used to be.
Ten years ago, the MJJ was led by technical groups of individuals, with a significant proportion being freelancers who came to LOC for learning and communication about technology. Back then, whether it was selling on Taobao or affiliate marketing, all kinds of advertising income stimulated advanced production to gather in LOC.
Nowadays, the MJJ is led by workers from various industries, with a significant proportion being delivery workers as self-employed individuals. Due to scientific internet surfing, they have gathered in LOC initially for learning how to build a ladder, later realizing that they could also post content. Therefore, the process of change has been incremental.
The most important thing is that ten years ago, the channel king ruled, and technology was an important tool to achieve the channel. But now, it's not like this anymore. Alibaba, Pinduoduo, Didi Chuxing, Douyin, Xiaohongshu, Bilibili, Zhihu, and so on, channels have been divided up by giants. Now, it's the era of content as king. Advanced production will naturally gather at places where content is dominant.
So, that's how it is with LOC, only it can be this way. |
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